SEO Services Homepage - Basics : Website Structure - Page Content - SERPs and the competition - Stats and Analysis - Search Engine Submission - Back Link Strategy - Webmaster Guidelines - Glossary
Unless you keep a constant eye on your site's performance it will be almost impossible to determine the effects that your actions are having on your site's standing in the SERPs. A webmaster should be recording, examining and comparing a number of different performance indicators and statistics. Only with this kind of constant analysis and identification of trends can the SEO strategy be adapted on an ongoing basis and planning undertaken to give relatively predictable results, identifiable with the actions you have implemented.
SERP positioning for target keywords and keyphrases...
It is essential to keep a regular eye on how you site is performing for a variety of searches at the major search engines. Not only do you need to be aware of your changing position within the results but also the number of results against which you are competing. If, for example, one month you are appearing at #5 out of 100,000 results and a few months later you are still at #5 but the number of results returned has ballooned to over a million and the volume of searches performed has increased five fold, this is not necessarily a sign of failure but of holding on to your position in an increasingly competitive sector.
Backlink monitoring and analysis...
It is useful to keep an ongoing record of the good quality links leading to your site, the PR of the page on which the link sits and the PR that your domain homepage and specific pages are bestowed with. If, for any reason, a decent backlink disappears from the web, it will have a negative impact, even if it almost imperceptible. As your backlinks should be growing continuously
Site stats and Search strings bringing traffic to your website...
A website admin should get into the habit of examining and disseminating information from their hosting account's statistics package. Those in common usage include Webalizer and AWStats, both of which produce reports in a graphical format showing page views and, just as important for SEO, search strings that have actually brought visitors to your site and the volume of traffic that they have brought in. These stats can very often help you identify those niche or longtail searches that are already working and sections of your site that you may wish to develop.
Geographically specific performance...
Not only do the various stats packages show the webmaster the most popular sections of their site and the searches bringing in traffic from the engines, but they also break down the geographical source of those visitors. Examining the locations of a site's users in conjunction with a site's SERP placements at the various country specific versions of each of the engines can help the site admin understand how and from where those visitors are arriving at the domain.
SEOServices.org.uk - Search Engine Optimisation Services - Page created October 2007 - Updated ?