SEO Services Homepage - Basics : Website Structure - Page Content - SERPs and the competition - Stats and Analysis - Search Engine Submission - Back Link Strategy - Webmaster Guidelines - Glossary
If you are serious about getting your pages indexed by the search engines then it is naturally important to know what they are wanting to find, and moreover the things that they will penalise a website admin for doing. All too frequently the 'tricks' listed in some of those 'Secrets of SEO' ebooks are old tactics, now thoroughly discredited by the major players in the search field, and following them can do a site a great deal of harm. Any guides or articles that extol the virtues of hiden text, doorway pages or the likes should be avoided at all costs. Your time is far better spent by reading and following the guidelines set out for webmasters by each of the major search engines. These outline what they consider to be best practice and what actions and modifications may assist you in raising your prominence in the SERPs.
Links to Webmaster Guidelines...
Tactics to be absolutely avoided...
Keeping up to date...
Just as important as knowing what is bad practice today is second guessing what will be deemed to be bad practice tomorrow and avoiding actions that you will only have to reverse at a later date in order to avert harm to your SERP positions and the engines' willingness to index your site. This is best achieved by following industry blogs, participating in relevant SEO forums and generally keeping an eye on related news, articles and features.
SEOServices.org.uk - Search Engine Optimisation Services - Page created October 2007 - Updated ?