SEO Services Glossary

If you're wondering what the devil that three letter acronym stands for, what an abbreviation relates to or just needing a simple explanation of some of the basic terms, then the 'Glossary' is the place to check. It is arranged purely in alphabetical order and some of the terms may not necessarily be specific to Search Engine Optimisation, but may be related to domain management, hosting, promotion and marketing instead.

The SEO A to Z..

AdCenter - Microsoft's search and content advertising network

Adsense - Google's revenue for publishers content network adverts

Adwords - Google's search and content advertising network.

AM - Affiliate Marketing

Anchor Text - Hyperlinked text, leading to another page or site

Backlink - A link from a third party website

CPA - Cost per Acquisition (Cost to gain each new customer from a particular marketing campaign)

CPA - Cost per Action (Affiliate commission as % of transaction value or fixed amount)

CPC - Cost per Click

CPM - Cost per Mille (1000 Ad Exposures)

EPC - Earnings per Click

EPM - Earnings per Mille (1000 Exposures)

Keyphrase - The phrase that is being targeted or searched for, eg: "weight loss exercises"

Keyword - The word that is being targeted or searched for, eg: exercise

"nofollow" - A tag introduced by Google to declare to its bots that PR and indexing are not to be be passed. Intended to combat text link sales based on PR benefit

Organic Results - The non-sponsored results shown by a search engine in response to an inputted search string

Overture - Yahoo's search and content advertising network

PPC - Pay per Click (where an advertiser pays by the click through on their advert and not by the number of times it is shown)

PPM - Pay per Mille (where an advertiser pays by the thousand exposures)

PR - Page Rank (a figure between 1-10 used by Google to suggest a level of a site's / page's importance and quality of links back to it)

RPM - Revenue per Mille (1000 Exposures)

SEM - Search Engine Marketing (purchase of advertising running alongside search results - Adwords, Overture and AdCenter for Google, Yahoo and MSN correspondingly)

SEO - Search Engine Optimisation / Optimization. The combination of methods used to aim for the best possible organic results in the search engines.

SERP / SERPs - Search Engine Results Page

Text Link - A link to a website by hyperlinked text (as opposed to a graphical banner advert)

SEOServices.org.uk - Search Engine Optimisation Services - Page created October 2007 - Updated ?

Network Ads : Domains and Domain Name Registration Info | Digital Creative Imaging Tips | UK Printer Ink Supplies